Open Access in JAH
Beyond Individual-Level Theorizing in Social Norms Research: How Collective Norms and Media Access Affect Adolescents' Use of Contraception
The role of mass media in promoting social norms surrounding contraceptive use among adolescents in developing countries has not received much attention. Hence, program planners have little guidance on how to design media messages that take advantage of existing social norms in promoting contraceptive use.
