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Youth Say Flavored E-Cigarette Ads are for Them

      Purpose: Flavored e-liquids used in e-cigarettes are available in myriad flavors known to be appealing to youth. Proponents of flavored e-liquids claim flavors are necessary for adults who use e-cigarettes for quitting smoking and that they are not meant to be appealing to youth. We examined adolescents' perceptions of the target age group of flavored e-liquid advertisements.
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