Shop Floor Compliance with Age Restrictions for Tobacco Sales: Remote Versus In-Store Age Verification
Received 30 March 2009; accepted 9 June 2009. published online 10 August 2009.
Abstract
To compare traditional in-store age verification with a newly developed remote age verification system, 100 cigarette purchase attempts were made by 15-year-old “mystery shoppers.” The remote system led to a strong increase in compliance (96% vs. 12%), reflecting more identification requests and more sale refusals when adolescents showed their identification cards.
University of Twente, Faculty of Behavioral Sciences, Enschede, the Netherlands
Address correspondence to: Joris van Hoof, University of Twente, Faculty of Behavioral Sciences, Department of Technical and Professional Communication, P.O. Box 217, 7500 AE Enschede, the Netherlands.
ABSTRACT