Journal of Adolescent Health
Volume 46, Issue 2 , Pages 197-199, February 2010

Shop Floor Compliance with Age Restrictions for Tobacco Sales: Remote Versus In-Store Age Verification

  • Joris J. van Hoof

      Affiliations

    • Corresponding Author InformationAddress correspondence to: Joris van Hoof, University of Twente, Faculty of Behavioral Sciences, Department of Technical and Professional Communication, P.O. Box 217, 7500 AE Enschede, the Netherlands.
    • ,
  • Jordy F. Gosselt
    • ,
  • Menno D.T. de Jong

University of Twente, Faculty of Behavioral Sciences, Enschede, the Netherlands

Received 30 March 2009; accepted 9 June 2009. published online 10 August 2009.

Abstract 

To compare traditional in-store age verification with a newly developed remote age verification system, 100 cigarette purchase attempts were made by 15-year-old “mystery shoppers.” The remote system led to a strong increase in compliance (96% vs. 12%), reflecting more identification requests and more sale refusals when adolescents showed their identification cards.

Keywords: Tobacco, Mystery shopping, Adolescents, Age restrictions, Compliance

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PII: S1054-139X(09)00246-8

doi:10.1016/j.jadohealth.2009.06.009

Journal of Adolescent Health
Volume 46, Issue 2 , Pages 197-199, February 2010

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