Journal of Adolescent Health
Volume 41, Issue 1 , Pages 27-34 , July 2007

Adolescents’ Attention to Responsibility Messages in Magazine Alcohol Advertisements: An Eye-Tracking Approach

  • Steven R. Thomsen, Ph.D.

      Affiliations

    • Department of Communication, Brigham Young University, Provo, Utah
    • Corresponding Author InformationAddress correspondence to: Dr. Steven R. Thomsen, Department of Communication, Brigham Young University, Provo, Utah 84602.
    • ,
  • Kristi Fulton, B.A.

      Affiliations

    • Department of Communication Disorders, Brigham Young University, Provo, Utah

Received 4 October 2006 ,Accepted 9 February 2007.

References 

  1. Barlow T, Wogalter MS. Alcoholic beverage warnings in magazine and television advertisements. J Consum Res. 1993;20(1):147–156
  2. Krugman DM, Fox RJ, Fletcher JE, et al. Do adolescents attend to warnings in cigarette advertising? (An eye-tracking approach). J Advertising Res. 1994;34:39–52
  3. MacKinnon DP, Lapin A. Effects of alcohol warnings and advertisements: a test of the boomerang hypothesis. Psychol Market. 1998;15(7):707–726
  4. Slater MD, Karan D, Rouner D, et al. Developing and assessing alcohol warning content: response to quantitative information and behavioral recommendations in warnings with television beer advertisements. J Public Policy Market. 1998;17(1):48–60
  5. Smith DJ. The impact of product usage warnings in alcoholic beverage advertising. J Public Policy Market. 1990;9:16–29
  6. Synder LB, Blood DJ. Caution: alcohol and the Surgeon General’s alcohol warnings may have adverse effects on young adults. J Appl Commun Res. 1992;20(1):37–53
  7. Youth Exposure to Alcohol Advertising in Magazines 2001 to 2004: Good News, Bad News. Washington, DC: Center on Alcohol Marketing and Youth; 2006;May 9
  8. Martin SE, Synder LB, Hamilton M, et al. Alcohol advertising and youth. Alcohol Clin Exp Res. 2002;26(6):900–906
  9. Austin EW, Chen M, Grube JW. How does alcohol advertising influence underage drinking? (The role of desirability, identification and skepticisim). J Adolesc Health. 2006;38:376–384
  10. Connolly GM, Casswell S, Zhang J, et al. Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction. 1994;89:1255–1263
  11. Grube JW, Wallack L. Television beer advertising and drinking knowledge, beliefs, and intentions among school children. Am J Public Health. 1994;84:254–259
  12. Kelly JK, Edwards RW. Image advertisements for alcohol products: is their appeal associated with adolescents’ intention to consume alcohol?. Adolescence. 1998;33(129):47–59
  13. Thomsen SR, Rekve D, Lindsay GB. Using “Bud World Party” attendance to predict adolescent alcohol use and beliefs about drinking. J Drug Educ. 2004;34(2):179–196
  14. Barnes GM, Welte JW, Hoffman JH. Relationship of alcohol use to delinquency and illicit drug use in adolescents: gender, age, and racial/ethnic differences. J Drug Issues. 2002;32(1):153–178
  15. Dawkins MP. Drug use and violent crime among adolescents. Adolescence. 1997;32(126):395–405
  16. Nagy S, Dunn MS. Alcohol behaviors and deviant behaviors among adolescents in a rural state. J Alcohol Drug Educ. 1999;44(3):1–10
  17. White HR, Tice PC, Loeber R, Stouthamer-Loeber M. Illegal acts committed by adolescents under the influence of alcohol and drugs. J Res Crime Delinq. 2002;39(2):131–152
  18. Hill S, Thomsen SR, Page R, Parrott N. Alcohol advertisements in youth-oriented magazines: persuasive themes and responsibility messages. Am J Health Educ. 2005;36(5):258–265
  19. Fletcher JE, Krugman DM, Fox RJ, et al. Masked recall and eye tracking of adolescents exposed to cautionary notices in magazine ads. In:  Ellen PS,  Kaufman PJ editor. Marketing and Public Policy Conference Proceedings. Vol 5:Atlanta, GA: Georgia State University; 1995;p. 128–135
  20. Fox RJ, Krugman DM, Fletcher JE, Fischer PM. Adolescents’ attention to beer and cigarette print ads and associated product warnings. J Advertising. 1998;27(3):57–68
  21. Rayner K, Rotello CM, Stewart AJ, et al. Integrating text and pictoral information: eye movements when looking at print advertisements. J Exp Psychol Appl. 2001;7(3):219–226
  22. Rosbergen E, Pieters R, Wedel M. Visual attention to advertising: a segment-level analysis. J Consum Res. 1997;24:305–324
  23. Rayner K. Eye movements in reading and information processing: 20 years of research. Psychol Bull. 1998;124(3):372–422
  24. Andreassi JL. In: Psychophysiology: Human Behavior and Physiological Response. 4th edn.. Mahwah, NJ: Lawrence Erlbaum Associates; 2000;
  25. Christianson SA, Loftus EF, Hoffman H, Loftus GR. Eye fixations and memory for emotional events. J Exp Psychol Learn. 1991;17:693–701
  26. Just MA, Carpenter PA. A theory of reading: from eye fixations to comprehension. Psychol Rev. 1980;87:329–354
  27. Rayner K. Visual attention in reading: eye movements reflect cognitive processes. Mem Cognit. 1997;4:443–448
  28. Wedel M, Pieters R. Eye fixations on advertisements and memory for brands: a model and findings. Market Sci. 2000;19(4):297–312
  29. Goldberg JH, Probart CK. Visual search of food nutrition labels. Hum Factors. 1999;41(3):425–437
  30. Fischer PM, Richards JW, Berman EJ, Krugman DM. Recall and eye tracking study of adolescents viewing tobacco advertisements. JAMA. 1989;261(1):84–89
  31. Ross RG, Radant AD. Saccadic eye movements in normal children from 8 to 15 years of age: a developmental study of visuospatial attention. J Autism Dev Disord. 1994;24(4):413–431
  32. van der Geest JN, Kemner C, Camfferman G, et al. Looking at images with human figures: comparison between autistic and normal children. J Autism Dev Disord. 2002;32(2):69–75
  33. du Plessis E. Recognition versus recall. J Advertising Res. 1994;34:75–91

PII: S1054-139X(07)00098-5

doi: 10.1016/j.jadohealth.2007.02.014

Journal of Adolescent Health
Volume 41, Issue 1 , Pages 27-34 , July 2007

Article Tools

* Image Usage & Resolution