Journal of Adolescent Health
Volume 36, Issue 5 , Pages 420-427, May 2005

Mass media as a sexual super peer for early maturing girls

  • Jane D. Brown, Ph.D.

      Affiliations

    • School of Journalism and Mass Communication, University of North Carolina, Chapel Hill, North Carolina
    • Corresponding Author InformationAddress correspondence to: Jane D. Brown, School of Journalism and Mass Communication CB 3365, University of North Carolina, Chapel Hill, North Carolina 27599-3365.
  • ,
  • Carolyn Tucker Halpern, Ph.D.

      Affiliations

    • Department of Maternal and Child Health, School of Public Health, University of North Carolina, Chapel Hill, North Carolina
  • ,
  • Kelly Ladin L’Engle, M.P.H.

      Affiliations

    • Dept. of Health Behavior and Health Education, School of Public Health, University of North Carolina, Chapel Hill, North Carolina

Received 21 August 2003; accepted 23 June 2004.

Abstract 

Purpose

To investigate the possibility that the mass media (television, movies, music, and magazines) serve as a kind of super peer for girls who enter puberty sooner than their age-mates. Multiple studies have demonstrated significant associations between earlier pubertal timing and earlier transition to first sex. Does puberty also stimulate interest in sexual media content that is seen as giving permission to engage in sexual behavior?

Methods

White and African-American female adolescents (n = 471; average age 13.7 years) recruited from public middle schools in central North Carolina completed two self-administered surveys in their homes about their pubertal status, interest in and exposure to various media, and perceptions of sexual media content.

Results

Earlier maturing girls reported more interest than later maturing girls in seeing sexual content in movies, television, and magazines, and in listening to sexual content in music, regardless of age or race. Earlier maturing girls were also more likely to be listening to music and reading magazines with sexual content, more likely to see R-rated movies, and to interpret the messages they saw in the media as approving of teens having sexual intercourse.

Conclusions

The mass media may be serving as a kind of sexual super peer, especially for earlier maturing girls. Given the lack of sexual health messages in most media adolescents attend to, these findings give cause for concern. The media should be encouraged to provide more sexually healthy content, and youth service providers and physicians should be aware that earlier maturing girls may be interested in sexual information.

Keywords:  Puberty , Adolescent girls , Mass media , Sexual behavior

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PII: S1054-139X(04)00265-4

doi:10.1016/j.jadohealth.2004.06.003

Journal of Adolescent Health
Volume 36, Issue 5 , Pages 420-427, May 2005